Internet users are growing by the day. These users seek out information on the www and make informed purchasing decisions. They resist being called by telemarketers and website owners employing smart SEO practices can easily bring potential customers on to their website. Today, it is a fact that SEO is a more acceptable, non-intrusive and “decent” practice as compare to cold calling, which possesses tremendous nuisance value.
Yes, cold calling was about the only way you were going to attract a lot of potential customers without spending thousands of dollars. Everything was setup for sellers, but today things seem to be setup for the buyer. Online retailers use places like Facebook and Twitter for gaining a more targeted audience. There are other avenues as well like; article marketing, videos, blogs, forums, and various other approaches. These are the “wooing” tactics many of us enjoy today.
Cold calling, like it or not, is losing its relevance at a fast pace. At the most, it can impact only after the web has finished over 70% of the job of informing and wooing the customer. No matter how compelling a cold caller may be, there’s no way he can generate leads the way SEO can. Here is why SEO scores over cold calling:
1. If you place keyword rich content in Meta tags, Meta descriptions, title tags, image texts, and body text can help websites reach the top of the search engines. The end result is increasing your brand recall value. How many times did cold calling ever do this in a positive manner?
2. SEO can catapult a website into the top of the search engine rankings without any sales-like advertisement.
3. Writing helpful articles and creating equally helpful videos actually make your product more endearing to customers. Think about it: article and video marketing, which are now considered as part of SEO, can allow you to help potential customers and attract them to your products and brand. You can never ever help potential customers by cold calling them – all cold callers are in a tearing hurry to make a sale and potential customers feel that cold calls are nagging.
4. When you push customers into a sale there is a bigger cancellation rate. When you use proper SEO strategies this situation is alleviated all together. This is because you’re invited them to come to your site. When they have control of the decision it becomes more enticing to everyone.
5. SEO is targeted marketing. Cold calling is unfocused marketing.
6. Another side of SEO is opt-in marketing. This approach asks prospects to register themselves so the site can keep in contact with them. This is a proven working model, but with cold calling you wouldn’t ever be able to do this exercise.
7. Cold calling can go against the law as well. Calling after work hours, calling people who have opted out, etc., have the potential to land companies in a soup. No such dangers with well-performed SEO!
So you can see how SEO has taken over the reigns for attracting customers to a business. Plus, you get to enjoy free targeted traffic and enhance your brand value. It’s also extremely cost effective and even more when it’s settled into the World Wide Web.
Warning: Do not hire any SEO OTTAWA expert until you read all the reports in our site.