1. Make sure search engines can find your website by putting your chosen keywords into the title of your website. These tags are found at the top of the website between the head tags. The chances of getting targeted traffic to your site greatly increase with this step.
Treat the title like a headline. Try to draw attention to your site with a good headline because this is what people will see in the search results.
2. Use the same keywords as the anchor text to link one page from your website to another. This is more useful if you have a large website, and the more links you can get the better.
3. Your title text should appear at least once in the content of your website. This ensures search engines know that the body of the website is relevant to the content.
Also when writing the body of your website, use your keywords once or twice. You can bold them to make them stand out or highlight them. Use them in some of the subheadings too.
4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.
5. Meta tags are no longer as important as they used to be. Don’t stick a load of meaningless keywords in here, two or three targeted keywords should be fine.
6. Don’t link to link farms. Search engines usually know where these are and do not like them!!
7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.
8. Include a Contact Page and Terms of Use page on your website. You can usually get a template by searching on Google. Search engine robots look for these and it makes your site look more professional.
9. Using the alt tag for every image, ensure there is a description for each image. This helps search engine robots index your page.
10. Submit your website manually to search engines. If you use a submission service or software your website might get banned.
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