Posts Tagged ‘Search Engine Marketing’

These 3 Simple Steps Could Double Your Website’s Traffic

September 9th, 2009


In this article, you’ll discover a simple strategy for generating hundreds or even thousands of targeted website visitors by making one small change to your pages. It’s quick and easy to do, and it can have a profound effect on your website traffic and ea

Here’s what it’s all about…

It’s vitally important that you make sure to correctly optimize your website’s images for Image Search. You need to optimize every graphic on your site in so you get found by people looking through the Google and Yahoo image directories. Here are the three steps you need to take to get maximum benefit from every image on your website.

Step 1 – Whenever you name images for your website or blog, make sure you use a keyword that closely relates to what the image is actually about. Then always add a keyword-rich Alt tag to each graphic to double it’s chances of getting found. Then whenever possible, add as many keyword optimized Graphics to your site’s pages as you can to bring in organic search traffic from Google and Yahoo Images.

For example, an image of a sandy Beach in Puerto Rico might be called puerto-rico-beach.jpg, and your Alt tag might say Puerto Rico Beach. Make sure you don’t try to fool the Search Engines by calling an image something that it’s not; you might be penalized for it.

Step 2 – Ensure the pages containing your Images are optimized correctly for identical or very similar keywords. This will help to keep your site congruent in the eyes of Google and Yahoo, and will increase your search rankings. For example, the file name you use for a page containing an image you’ve called Puerto Rico Beach would be called puerto-rico-beach.html or something close to that. It should at least have Puerto Rico in the file name, the Title Tag and Description if possible.

Once you have started optimizing your images correctly, keep adding more content and optimized Graphics to your website, and your organic search engine traffic will continue to grow. This technique is so effective because most people don’t understand it’s importance, or don’t know exactly what to do. if you optimize your images, you will have a clear advantage over other websites in your market, and your traffic should receive a significant boost.

Step 3 – This is important. Do NOT name images of Guarantees, Order Buttons or other ancillary Graphics by what they are – use numbers instead. Google in particular looks at the total number of images on your page and decides how relevant each image is to the content. If you have 4 images, with 2 of them related to a beach in Puerto Rico, and 2 that are called order.jpg and guarantee.jpg, your page’s images will only be 50% relevant to the rest of the page content. Having all of your images relevant is very important, so this is bad.

If your Order and Guarantee images are called numbers such as 0098.jpg and 0099.jpg, Google will disregard them, and your page images will be seen as 100% relevant, giving you additional Kudos from the Search Engines, and potentially increasing your rankings, traffic and profits.

Rocky Tapscott is a Site Build It expert and coach who shows small and medium sized business owners to boost their sales and profits. He has developed a Free 27 page Report that teaches how to create autopilot income streams using a simple but incredibly effective email marketing system – Grab your Free Report now.

Six Marketing Approaches They Should Have Told You About

September 4th, 2009


A SEM specialist will help you develop a website which can show up very highly in search engine results. There are certain techniques which you must do if you want to ensure your website shows up. You want your website to be high in the search engine rankings so that people searching for your particular topic will be able to find your website.

If you are uneasy about how your website shows up in websites, you may inquire about search engine marketing services. These services will usually focus their attention upon three main areas: incoming links, your content, and your keywords. These are components which are important for the search engines and will result in your website being placed higher in results if you focus on these factors. This article will talk more about this.

The first of the six components a search engine marketing services company will examine is competitive analysis. This is done to see how your website stacks up against the competition along with which companies are in the top ten results and why they are there.

The second important tip tip often examined is keyword research. This is used to determine competition for keywords and how you can make sure you are receiving as much traffic for various keywords as you can.

A search engine marketing consultant will then look at your page optimization. Your pages need to be optimized for the various keywords so that your pages will show up in search engine results for different keywords depending upon the content of a particular page.

Search engine marketing services companies will focus upon site usability. This is important because you want your website to be very easy to get around so that your audience is able to find what they are looking for.

Off page optimization such as link building is the next area which will be focused on by search engine marketing services companies. Link building is important because this is a factor in search engine rankings.

You can also think about using paid search engine marketing such as Adwords. This is an option some search engine marketing consultants will recommend because you can get your website in front of your audience faster than organic search engine marketing optimization efforts.

Can you not see the noteworthiness of these progresions if you were a search engine marketing consultant? There are specific steps that must be done to develop a highly successful website and this website covers many of those steps.

Before you start an Video Marketing campaign, go to Terry Stanfield’s site for information on how to increase website traffic and more on search engine marketing services.

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