Posts Tagged ‘Real Estate’

SEO Real Estate

October 20th, 2009


If you’re a real estate agent and have a site, then you know how difficult it can be to rank higher in the search engines for your centered full terms. There are a slew of competitors all trying to get to the top ten spots that Google showcases. If you did a search for your keyword and looked at the top 10 competitors you would potentially see a bit of large brand names like Trulia and Zillow listed there.

What makes these sites rank so much better than usual agent websites and how can the average agent struggle with them? To respond to this question would take more than this article, but I want to give you one tip that if adhered to by agents would help knock down the big dogs.

One of the facets of ranking well in the search engines in getting links from many quality websites. Trulia and Zillow have made it easy to obtain links by providing accounts for property agents to login to and hold. Most of the agents that have these accounts advertise these accounts on their internet site. They advertise by placing a link on their site going to their account page on Trulia’s site or Zillow’s website, so creating links back to the major players.

Without even knowing it, the agent gives links back to these sites, which help them rank better in the search engines, even outranking the agent’s own web site. I’m not saying that you must toss out your Trulia account, but from an SEO viewpoint, I would not be giving links to a site that’s really my rival in the search engines. You would not think about giving links to other agents in your home town who are your competition, so why would you give links to your competition in the search engines. This little fact could change the playing field for real estate agents nationwide attempting to rank for particular keywords.

real estate agents need to remove these big brand links off their sites to decrease the quantity of links being passed to the big boys. I’ll say that even doing this tiny thing may not drop the big boys off the search site chart, but it can aid. Google gives big brands weight in their algorithms, so you can’t knock them off completely, but every agent should try and do what they can. If you can gain a few spots in your rankings then it’s worthwhile. The higher you are in the rankings, the more viable leads you can establish, and therefore , the more feasible closings you can obtain.
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Learn more about boise homes . Stop by Barry Symmes’s site where you can find out all about boise homes for sale and what it can do for you.

Advanced Search Optimization With Article Submitters

September 20th, 2009


If you are familiar with SEO and the impact that various component of optimization have on your websites overall page rank you know that there are three core drivers that will move your site to the highest rank of Google. First and foremost, you need to be sure that your target keyword can be found in your web address. Next, be sure that you choose a specific search phrase and optimize your website to focus on that phrase. The third component is high authority back links to your website from numerous places. Regardless of whether you are selling lockboxes, or single family real estate from mlsni, you will have to have high quality back links in order for your site to rank well.

As the title of this article is advanced SEO, I would like to focus the discussion on how to attract high quality back links to your website, and share some tools that may make the effort a bit faster. If you maintain a blog or routinely draft articles, drafting articles and submitting them to numerous directories is a good way to get associations back to your site that have a good level of visibility. Unfortunately submitting your article to more than a handful of websites is time excessive, and if your article is duplicated in multiple sites, duplication penalties may actually count against you in the search ranking. With these limitations in mind, you are caught either completely re-writing your article numerous times and spending countless hours sending your site, or you may be stuck with expense of hiring the job out. For most people, neither option is very good.

Until very recently, this was the approach that I took as part of my article marketing. I would write a good article then re-write it numerous times as I posted it across the web.

Luckily I have recently found an automated article submitting service Unique Article Wizard and I have discovered that it is a much more effective approach of using articles that you write to attract numerous back links with anchor text across the internet. Basically, Unique Article Wizard allows you to take your article, selectively change the text in each paragraph into three versions, while still maintaining the same context and syntax, through a step by step process, and then submit the article. The unique article wizard service then mixes and matches the versions of each paragraph to create multiple unique articles. Finally, the service submits your article to six hundred different article directories and blog feeds which results in hundreds of back links to your site from an article that you created.

Although I have only been using the service for a short time, I have found it extremely effective. As an example, I plan to use the service with this very article. To track the extent of distribution, I have chosen a uniquely identifiable word as an identifier. The word xyssion will be used to track where my different versions of this article pop up. The word is unique, so in a few days, search the term xyssion and see how many entries track back to real estate and article marketing. I bet you will be surprised

Visit us at mlsni and lockbox to discuss different aspects of web optimization and web promotion for Realtors.

SEO In Two Easy Steps

September 16th, 2009


Of the various SEO techniques, I have learned that two are the most prominent. So what have I learned? Perhaps too much to tell, but to condense what I have learned, there are two basic techniques to growing back links to your website to grow the site’s page rank on Google. The first phase is to find and secure organic back links with anchor text from the billions of sites that are in the world. The second method is to create your very own sites that you control and place your back links onto those sites that link back to your own. Both methods can be performed legitimately, or through less scrupulous methods, but combining both methods together is a great way to propel your site’s ranking to the top.

The first method is pretty straight forward and self explanatory, so let us instead focus on how to use the second approach. The second method is what I want to talk about because we are talking about establishing good page rank links back to your website from other websites that you manage. What are the steps to get started? I have developed the list below to help get you started:

1) You would be surprised how high social networks rank. Strangely enough, pageflakes and not so weirdly facebook rank very well on search engines as does Linked In links. Use online social networks to establish some authoritative links back to your site as well as increase your online footprint.

2) Take a look at Hub Pages, Squidoo, and even Tumblr: Stop by these three free websites and start creating topic-specific micro-sites. These sites rank relatively well and by using them, you can get a great deal of authority with very little effort.

3) For more advanced web surfers, there is always the option of creating a directory or forum. There is a lot of software available in the open source area that you may use to develop unique websites that focus to your area of specialization or your region. Create them and sponsor them from your home page with anchor links.

4) Blogging tools. I understand that blogging takes a commitment, but as a Google product, Blogger has a very high page rank; which means any links from a blogger site will have a high weight. Develop numerous blogs, (don’t link them together) and add back links with anchor text to your focus website. Recruit guest bloggers or pay per article ghost writers to create content. There are software programs out there that will actually scrape content from other sites, but these will get you banned from blogger. Unique original and legitimate content is best.

With this approach you can increase your online footprint and the odds of being found online. Develop a lot of sites and use them to drive traffic to your primary website. I know that time is valuable and what I have reviewed above may initially take a lot of time, but the real estate market is becoming extremely cutthroat and your success may ultimately rely on how many people can find you online.

Randy Xysllion controls lockbox and mlsni as a service for midwest mls and realty. Located in Northern Illinois, Randy serves the realty community both online and off

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