There is no doubt about it, the internet is better than the old-school ads that lawyers used to use like yellow books, newspapers & even TV in some areas. The internet is by far the best place for clever Attorney Marketing experts to get the internet clients over other lawyers in their backyard. Good news – if you haven’t started marketing your law firm on the web yet, you haven’t lost too much ground, and can still make money. Here are strong suggestions to get you new clients from the internet:
1. Don’t Wait Any Longer – SEO Now. Start to SEO your website. You are invisible to people looking specifically for you every day. There are truly thousands of searches every month by someone looking for a DUI Attorney (or what you practice) in San Diego (or your city). Bottom line, you need to be found on the search engines, ideally the first page. That is what SEO does for you. If done well, SEO will get you on the top for the most-searched phrases internet users are typing in to find a lawyer.
2. Don’t Try This At Home – Yes, there are many tagging changes you can do to help yourself, but there is only so much changing of your important tags like title/description/keyword, improving your headings, bolding your text and other simple SEO techniques you can do yourself. Why do people hire you? Because you’re an expert. Whatever money you spend on a good SEO Consultant for Law Firms is money well spent. But do your homework. Don’t just hire someone who is good at getting florist sites on Google. Make sure they are good at optimizing law firm sites, as lawyer sites are very competitive and difficult to get on page one.
3. Create an Impressive Web Site – Think like a Lawyer Marketing Professional. Don’t get a low-quality website here. You are competing with other lawyers who know the value of the internet. Think of your site as a something to bring you clients. The true purpose of your attorney marketing is to get them to contact you. And don’t just focus on the people who are looking for you on Bing and don’t know who you are yet, but make sure you keep the ones who are handed to you!
Do your own research. Go to Google and type in Lawyer Marketing, or Lawyer SEO. If their own site shows up for those highly-searched attorney marketing terms, then they probably have the ability to get your web site ranked high too. Depending on your geography and practice area, (some like Divorce are more competitive than others) you could expect to pay thousands of dollars a month or more for a good SEO professional. If all those searchers are looking for your specialty, do you think you would get at least one to two cases a month?
A potential client is pointed in your direction, where are they going to go to look YOU up? Correct! The internet! So when they type your name into Bing, make sure what they see is something you are proud of. The last thing you want is for a referral to be so disinterested with your site that once they find you, they go back to Google and find your competitors.
Expand your case load thanks to the internet. If you want to excel at attorney marketing, use these tips and start taking advantage of the power of the internet. Good luck, share your ideas with us! I will be happy to help!
Anthony Flores of www.AttorneyMarketingNow.com is an expert in SEO Los Angeles and Adwords management
