Much time and effort can be spent improving a website’s search engine rank, with the majority of tasks being large jobs that can take days or even weeks to accomplish depending on the nature and size of the website in question. While performing this larger tasks, you should not neglect to perform those smaller tasks that can yield massive results and improve a site’s ranking dramatically.
All of these tasks actually deal with ‘off the page’ factors, and focus primarily on inbound links and generating traffic. Since that’s the goal of all SEO campaigns, these tasks are a natural fit into any plan to reach it.
You can contact webmasters of other sites and request for them to link back to you. Generally, you have to promise something in return, which can range between returning the favor to payment of some kind. Be sure that the website(s) you link to or trade links with sites are infamous for the use of reciprocal links. Thanks to spammers abusing them in the past, sites that participate in a great deal of link swapping may actually be penalized by search engines today, and any sites linking to theirs may drop a few places in search results with them thanks to the association. Generally, it can be easy to spot sites that may do more harm than good to your page rank.
You should know that receiving inbound links from sites related to your field of business or study can be worth much more than others. This is due to search engines viewing such links as a ‘vote of confidence’ from individuals who would know, and these engines will likely raise your page rank much faster.
Having your website listed in several directories is also a good idea, as directory links can increase traffic and raise you search engine rank fairly quickly. With directories available on the Web for every subject imaginable today, there is no shortage of potential inbound links you can generate with a little effort an hour a day.
Inbound links from blog posts is also worth the time and energy to solicit them, as these have great potential benefits. As with the website linking above, receiving inbound links from blogs related to the same field of business or study as your website can yield greater results.
These tasks can fit into almost any schedule, and the potential benefits of such tasks are worth the hour a day you can spend performing them. Not only are such tasks an efficient use of time and money, but the continuing positive results can be an encouragement to yourself and keep you in positive standing with management, as increasing website traffic is what your boss is paying you for in the first place.
About the author: Rune Risom, passionate SEO entrepeneur from free seo suite SEOsupporter.com. Also the founder of Hubdir.com, a PHP link directory script.
